ABOUT

Beer Marque is an accreditation scheme for outlets serving great quality draught products.

Anyone can apply to join as long as they have a range of draught drinks containing 5 of the following 6 styles. Premium Lager, Standard Lager, Keg, Stout, Cask, cider. If you don’t sell these but think you have a decent range give us a call.

In the past there has been a clear divide between cask ale and keg products such as John Smith’s Smooth, but in recent years drinkers have become less concerned with the method of dispense and more interested in new and interesting flavours and styles. Given the prices that we often pay for beer we rightly expect quality to be a top priority, but drinkers are often left disappointed.

We have introduced the Beer Marque accreditation to recognise those outlets which are serving great quality draught products, be it lager, stout, craft keg, cider or cask ale.

A thorough audit will include:

– Beer & Cellar Audit – previously known as Scores on the Cellar doors  (11 key items in the cellar which are proven to lead to better beer)
– Checks on up to 5 different styles of draught beer, covering beer in the glass, as well as glass cleanliness, head size, head retention, perfect pour and perfect presentation.

Outlets will receive a star rating which will either allow them to show off about how good their standards or provide a plan on what they need to do to make sure their customers are receiving the perfect pint of draught beer, every time.

Download the Scores on the Doors Form here and the Beer Marque Audit Form 2019 v11.

Beer Marque is open to any outlet the whole UK regardless of whether you are in rural Wales, the North of Scotland or Central London. It may take a little longer to get to you if you are in the Scilly Isles but we treat everyone just the same and will get there as quickly as possible.