Beer Marque is run by the beer quality trust Cask Marque.
With 25 years of successfully running a cask ale accreditation scheme, we are now launching a scheme covering all draught products.
Assessments and training will be carried out by the same team of brewers and trade quality experts who make 20,000 visits to pubs each year as part of the Cask Marque audits.
Beer Marque are always recruiting and we welcome people from all backgrounds – all we ask is that you have some serious credentials for tasting beer and know your way around a cellar. Email info@cask-marque.co.uk
Beer Marque is an accreditation scheme for outlets serving great quality draught products.
Anyone can apply to join as long as they have a range of draught drinks containing 5 of the following 6 styles. Premium Lager, Standard Lager, Craft Keg, Stout, Cask ale, cider. If you don’t sell these but think you have a decent range give us a call.
In the past there has been a clear divide between cask ale and keg products such as John Smith’s Smooth, but in recent years drinkers have become less concerned with the method of dispense and more interested in new and interesting flavours and styles. Given the prices that we often pay for beer we rightly expect quality to be a top priority, but drinkers are often left disappointed.
We have introduced the Beer Marque accreditation to recognise those outlets which are serving great quality draught products, be it lager, stout, craft keg, cider or cask ale.
A thorough audit will include:
A Beer & Cellar Hygiene Audit which covers 11 key items in the cellar which are proven to lead to better beer.
A beer in glass audit of up to 6 draught products, covering temperature, taste, appearance and aroma, as well as glass cleanliness, head size, head retention, perfect pour and perfect presentation.
Outlets will receive a star rating which will either allow them to show off about how good their standards or provide a plan on what they need to do to make sure their customers are receiving the perfect pint of draught beer, every time.
Download the Scores on the Doors Form here and the Beer Marque Audit Form 2019 v11.
Beer Marque is open to any outlet the whole UK regardless of whether you are in rural Wales, the North of Scotland or Central London. It may take a little longer to get to you if you are in the Scilly Isles but we treat everyone just the same and will get there as quickly as possible.
THE BEER MARQUE STANDARD
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TASTE
There are many different tasting beers and cider out there. We check there are no 'off' flavours present in whatever style of beer it is.
APPEARANCE
If a beer is meant to be crystal clear that is what a good pub will deliver through quality cellar skills. If it is meant to be cloudy does the customer know that before they buy it?
TEMPERATURE
Beers and Ciders are best enjoyed at specific temperatures. Brewers set the spec, we check it.
PRESENTATION
There is more to a great pint than just beer. Think cool, clean branded glass beautifully poured with a head that stays as long as it takes you to drink your beer...
AROMA
It's all about ensuring there are no aromas present which should shouldn't be there that indicate a problem with the product.
CELLAR QUALITY
Pubs which serve great beer have great standards in the cellar. Would you buy food from a restaurant if you knew the kitchen wasn't clean?
BEER MARQUE SPONSORS
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